Blog

By: Christine Dura Urgent care clinics first appeared in the 1970s, and now are one of the most popular healthcare business opportunities. Urgent care visits are becoming much more preferred to ER visits by patients worldwide, creating a boom for the industry. Not only does this growth improve service options for patients, but also provides… Read More »

By: Christine Dura   When you first open your healthcare franchise, you may be inclined to wear all the hats, jumping from PR duties to marketing to caring for patients. While this might work in the short term, you need a team to successfully build your business. Your franchise is only as strong as the… Read More »

By: Christine Dura   A recent study in Denmark aimed to study how the organizational model of franchising can be effectively applied in healthcare. The researchers profiled three healthcare franchise businesses in the country, and spoke with the franchisors, the franchisees, and their employees to determine their success. Over the course of their research, they… Read More »

By: Christine Dura When you’re opening your healthcare franchise, you want to be open enough to be helpful for patients, but not so much that you’re operating at a deficit. How do you determine your ideal business hours? Patients want to be able to rely on your clinic whenever they need care. But before you… Read More »

By: Christine Dura The best way to ensure growth for your healthcare franchise is to focus on the customer experience. One method to tracking this is through a Net Promoter Score, which helps determine who many of your customers are satisfied with their experience at your business. Your Net Promoter Score (NPS) can help inform… Read More »

By: Christine Dura You might think medical business opportunities need only to provide great care, and patients will come rolling in. But the branding of your business is what will get patients to be intrigued by your business in the first place. Branding is the personality of your business. It is a communication of characteristics,… Read More »

By: Christine Dura Starting a healthcare franchise involves a lot of moving pieces. It can be difficult to know where to start in order to put your business on the quickest path toward success. Before you begin marketing or publicizing your business, you need to ensure it’s ready for patients. If your healthcare franchise has… Read More »

By: Christine Dura Franchise models have long been successful for restaurants and gas stations, and now they are a profitable option for medical business opportunities. When physicians are able to take advantage of the franchise model to provide medical care in their area the community benefits. The structure of the franchise guides the physician through… Read More »

By: Christine Dura Every healthcare franchise needs a map to chart the course of the business and stay on track. It comes in the form of a Policy & Procedure (P&P) Manual, which outlines your business practices for employees and business officials. When you have this manual, you and your team are prepared when problems… Read More »